Pod Structure | ||
| Role | Owns | Reports to |
Strategic Roles |
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| Senior Brand Managers (SBMs) | Leads the Pod. Owns account strategy, implementation, and responsible for
account success for the most challenging accounts, oversee BMs / ABMs |
Director of Client Success |
| Brand Managers (BMs) | Owns account strategy, implementation, and responsible for account success | Senior Brand Managers |
| Associate Brand Managers (ABMs) | Jr BM, owns Project Management | Senior Brand Managers |
| Sr. Marketers | Work directly with BM Partner on the most challenging accounts. Mentors Marketers within Pod | Director of Client Marketing |
| Marketers | Owns Advertising strategy and implementation | Sr. Marketers |
| Content | Owns SEO and Detail Page Optimization | Content and Graphic Design Manager |
| Graphics | Owns Graphics Retail Readiness Optimization | Content and Graphic Design Manager |
Operations Roles |
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| Admin | Owns Daily account audits and escalating account concerns | Operations Manager |
| Desk Support | Owns inbound client request triage, task creation, and management | Operations Manager |
| Catalog | Owns Catalog updates and troubleshooting | Operations Manager |
| Analytics | Owns Recurring and Ad hoc Reporting | Operations Manager |
| Graphics | Owns Graphics Execution | Operations Manager |